OUR PREMIUM
QUALITY REFRESHMENT
STORY
 | INNOVATION |
Since the launch of Castle Lite in 1994, this proudly South African brand has become the biggest and fastest growing premium beer brand on the African continent. What began as a lower alcohol volume, lower in kilojoules and carbohydrates alternative to Castle Lager, is now adored here and in 10 other African countries.
The first Castle Lite was packaged in a brown bottle and since then, our packaging has undergone many enhancements. In 2000, we relaunched Castle Lite as a local premium brand, in more or less the form it’s in today; a green bottle with a silver and red label.
Dedicated to unlocking Extra Cold refreshment, in 2009 we introduced the innovative thermo-chromatic temperature indicator on the Castle Lite label, which turns blue when your beer is perfectly extra cold for ultimate enjoyment.
Extra Cold refreshment isn’t the only thing we’re known for unlocking. We’re also big on unlocking world-first experiences like Castle Lite Unlocks where we bring you the biggest and best hip hop acts out there, The Republic of Extra Cold, and the African continent’s very first ice bar.
 | MUSIC |
Along with never-before-seen innovations, Castle Lite is known for unlocking world-first experiences, and at the top of that list is Castle Lite Unlocks. We’re passionate about music, especially hip hop, which is why we’ve made it our business to help build and shape the hip hop culture in South Africa. Over the past 10 years we’ve done just that by bringing you a hip hop experience that keeps growing alongside what is now the biggest music genre in the world. Castle Lite Unlocks has evolved into an event that immerses itself in hip hop culture completely through music, fashion, dance, lifestyle and collaborations with both with local and international acts.
Since 2011 we’ve unlocked international mega superstars like Drake, Kanye West, Nas, Whiz Khalifa, Timbaland, J Cole, Travis Scott, Bryson Tiller, Chance the Rapper, Meek Mill and Post Malone. And in 2020, we’ll be unlocking the highly anticipated, Grammy, BET, VMA & Billboard award-winning hip hop Queen, Cardi B for yet another extraordinary hip hop experience. To see more about our past Castle Lite Unlocks events click here.
We’re constantly and proudly collaborating with South African artists, ensuring we use our platform to promote great talent and forging connections where possible.
